What is Branding? How does it affect YOUR business? -By Shelley Pursley
Branding is the process organizations use to try and influence how the public perceives them. Name choice, phrases (slogans,) designs and symbols are used to increase brand awareness. Read More

1. Inconsistent Branding
2. Amateur Designs
3. Branding Overload

1. Attract a higher price, because of the perceived value of your product
2. Differentiate your product from your competition. Make it more difficult for other companies to compete against you
3. Effective communication of a simple message to your target market through consistent repetition

1. Saves your customers time when shopping, because they lean towards what is familiar
2. Offers your customers reassurance when buying a product or service because they know your brand
3. Offers your customers convenience, because they can recognize your products and services quickly

Did you get the right answer?

Remember: Once you have applied your brand, the entire company needs to own it. Not just the marketing departments. Read More

The Evolution of Picasso Fish's Branding -By John Matecsa

Being the Big Fish, my job is to ensure that Picasso Fish continues to be a healthy,growing company. At the beginning, I fell short on executing the best practice of doing consistent professional branding. As a consequence, after 7 years in business, many prospective clients in our local market still do not recognize Picasso Fish. Thankfully referrals from satisfied clients have kept us growing.

Efforts to improve our branding are continuing and we have already reaped some rewards. In fact, while I was writing this, someone from a large company in Markham phoned. He found us on Google, was impressed with our website and invited us to quote on a big project.

Lesson learned... It is best to do things right from the beginning, but it is never too late to start branding.

Read A Chronicle of Picasso Fish's Branding

-By Ixnay Hombre

• Be Consistent
• Step inside the shoes of your target market and put things in prospective
• Keep things simple
• Meet and exceed what your brand represents
• Keep your Mediums up to date

'Betcha Can't Eat Just One' was the popular slogan for this company...
Get the highest score and WIN! 2 Theatre Tickets to "Bed Time Stories"

-By Steven Thomson
Branding is fun. Branding is passion. Branding is a lot of hard work. Here at the Picasso Fish, we have been working hard on our own brand so we can be recognized as the place to go for Web . Print . Software . Design solutions.

Our clients have really embraced this idea too and we have worked on branding and re-branding businesses all over the area. Look for our handiwork this spring with such clients as Borders Unlimited and Acorus Restoration. Websites, literature, business cards, lawn signs, fliers, packaging and vehicle wraps all offer a consistent message and call to action.

The Picasso Fish brand is turning up all over and will continue in the weeks, months and years to come. Keep a lookout for the Picasso Fish and remember that we are the provider of Web . Print . Software . Design services in our area.

So, Just Do It! Have a Coke and a Smile and remember, when you need Web . Print . Software . Design solutions, come see Picasso Fish
Read More

-By Greg Caughill
In the tech world the biggest news right now is the arrival of Windows Vista. Vista was supposed to offer security and productivity to millions of computer users, but so far the feedback has been largely negative

Microsoft is pushing to get Windows XP off the market this year, as the following articles show:

Article 1
Article 2

If you would like more information on the branding services, or the web, print software and design services we provide, please contact us using the contact information at the top of this newsletter. Until next time... The Picasso Fish Team

Phone: 519-426-8981
Mailing Address: 62 Berkley Crescent, Simcoe Ontario N3Y 2K5
Office Address: 26 Peel St. Simcoe, Ontario N3Y 1R9
http://www.picassofish.com/
info@picassofish.com

Copyright ©2007 Picasso Fish corporation. All rights reserved, we protect your privacy. All logos and names of their respected owners.