More awareness. More traffic. More sales.
It's about time you got MORE out of your advertising.
Picasso Fish is quickly becoming a full service marketing company, offering not only websites, but also graphic design, branding, marketing, search engine optimization, printing and advertising services.
Our most recent addition is even more exciting. We're calling this little fish "MallNet". It's a great new tool to help you get your word out. We've purchased the backlit signs in the Simcoe Town Centre and the Simcoe Mall. And we should mention they're actually not-so-little — the posters are approximately 3 feet by 5½ feet in size, and they're backlit so they really stand out.
We purchased these signs so that YOU can finally get more for your advertising dollars. You could spend around $1600 for a full page newspaper ad that lasts just one day then it's thrown to the bottom of the bird cage, OR you could spend that money on a sign that's face to face with shoppers and literally rubbing shoulders with your audience for a whole YEAR — and that includes the upcoming busy busy holiday season.
Right now we have just a couple of spots available in the Simcoe Town Centre (currently a waiting list for the Simcoe Mall). So we're contacting our clients and mailing list members first to offer you a discounted annual cost — just $229 per month with a one year contract. Flash ads are also available at just $25 per month with a one year contract. Flash ads rotate on the digital directory signs.
If you are interested in one of these spots, or would just like to learn more about MallNet give us a call — 519-426-8981. You can also visit our website at www.mallnet.ca.
Happy Halloween from Picasso Fish
From left to right: Kayla Winkworth, Co-op Student; John Matecsa, President; Ann Boll, Annie B's Bookkeeping; Christine Ewing, Marketer/Writer; Steve Thomson, Sales Director; Corrie Sloot, Developer; Jordan Stewart, Graphic Designer; Greg Caughill, Developer; Mike McInally, Developer
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10 Tips for Effective Advertising
1. Speak to your target audience. Your campaign should be targeted to your market. It's a common mistake to create generic ads that do not speak the language or grab the attention of potential customers.
2. Highlight your competitive advantage. Accentuate the pros of your company — the factors that give you a competitive edge. There are many ads that are clever, but fail to sell the benefits of the product or service
3. Establish an image. Image counts when it comes to advertising. Too many businesses don't work to build a consistent image. You want your brand to be recognized like the McDonald's arches.
4. Spend money to make money. There are ways to save money, but typically advertising is not the place to cut corners. It will affect sales and that affects the bottom line. Successful, well planned advertising may cost some money, but that's because it works.
5. Advertise in the right place. Your favourite magazine or radio station might not be a favourite of your audience. Know what they read, watch, and listen to, then advertise in media that reaches your target market.
6. Don't let your budget run your ad campaign. If your budget is $5,000 per month for advertising, that's easy for bookkeeping, but if you, like most businesses, have seasonal highs and lows, you're spending too much money advertising during down times and not enough when you can really attract customers.
7. Diversify. Don't choose the best place to advertise based on price and potential rate of returns and then stop. As is the case with investing, you do not want to put all of your eggs in one basket. Spread your advertising dollars around.
8. Don't try to be everything to everyone. No product or service will appeal to everyone. Many business owners, including corporate executives, try to come up with ways to reach every market. Typically, this does not work. Most businesses can't afford to spread themselves too thin. Therefore, find your market and be everything you can be to that audience.
9. Test your ads in advance. If you have the time or money to invest in focus groups, you should test your ads on other people. Do they understand and accept the message you are trying to convey? You could also try questionnaires for a less-expensive alternative.
10. Monitor your ads. It is very easy to ask new customers or clients where they heard about you. As simple as this is, many entrepreneurs do not bother to do so. It's always good to know what ads generate business.
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