Surely there has been a point in time over the life of your business where you have had to turn to someone for advice – whether it be for marketing, financing, legal, or more. With so many ways to seek this advice, who do you trust with your the welfare of your business?
It's simple: you go with who you know.
"It ain't what you don't know that gets you in trouble. It's what you know for sure that just ain't so." - Mark Twain
It's the spark that fuels most major marketing disasters: A company makes a tiny assumption about their market. Chaos ensues. A person who incorrectly believes that they know something can make a big, confident mistake.
So how can you make sure that your innovative new marketing push isn't one of these 'big, confident mistakes'? The answer is simple: learn about your market through proper market research.