It's not about Who You Know, Y'know


Surely there has been a point in time over the life of your business where you have had to turn to someone for advice – whether it be for marketing, financing, legal, or more. With so many ways to seek this advice, who do you trust with your the welfare of your business?

It's simple: you go with who you know.


Wrong Rights Prevent Righting Wrongs


"It ain't what you don't know that gets you in trouble. It's what you know for sure that just ain't so." - Mark Twain

It's the spark that fuels most major marketing disasters: A company makes a tiny assumption about their market. Chaos ensues. A person who incorrectly believes that they know something can make a big, confident mistake.

So how can you make sure that your innovative new marketing push isn't one of these 'big, confident mistakes'? The answer is simple: learn about your market through proper market research.