"It ain't what you don't know that gets you in trouble. It's what you know for sure that just ain't so." - Mark Twain
It's the spark that fuels most major marketing disasters: A company makes a tiny assumption about their market. Chaos ensues. A person who incorrectly believes that they know something can make a big, confident mistake.
So how can you make sure that your innovative new marketing push isn't one of these 'big, confident mistakes'? The answer is simple: learn about your market through proper market research.
It can help you identify essential information that you need to know; information that will allow you to make better, lower-risk decisions to increase the success of your business, and perhaps give you an insight or two that you can use to stand out from your competition. Market trends, demographics of your target audience, economic shifts, consumer buying habits, and important information on your competition are a few examples of the key information that you can collect with Market Research.
Still looking for more information on why Market Research matters? Take a look at the Marketing Profs article: Five Reasons Why Market Research Matters.
Interested in doing Market Research? Picasso Fish can help you, get in touch with us today.